Search results for " Italian wine"

showing 3 items of 3 documents

Label Style and Color Contribution to Explain Market Price Difference in Italian Red Wines Sold in the Chinese Wine Market

2017

This study employs a hedonic price methodology to investigate the implicit price of individual labelling characteristics of Italian red wines sold in the Chinese market. Our results highlight the most important quality attributes (extrinsic and intrinsic) given in the label capable to explain price difference. In particular, reveal significant premium price for wine origin, identified in particular through the DOC/DOCG appellation given in the label, and for clean labels or labels with particular designs. On the contrary, a price discount has been revealed for Italian wines produced with local grape varieties and with a label characterised by warm colors. These results, partly in disagreeme…

0301 basic medicineMarketingWine030109 nutrition & dieteticsmedia_common.quotation_subject05 social sciencesChinese marketAdvertisingStyle (sociolinguistics)03 medical and health sciencesDifferential pricingCommerceLabellingSettore AGR/01 - Economia Ed Estimo Rurale0502 economics and businessMarket price050211 marketingQuality (business)BusinessBusiness and International ManagementChinese wine market hedonic model Italian wine quality attributes wine label styleFood ScienceWine industrymedia_commonJournal of International Food & Agribusiness Marketing
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The premium price for Italian red wines in new world wine consuming countries: the case of the Russian market

2017

Italian wine is increasingly appreciated in new world consumer countries and, in particular, in Russia where consumers associate its consumption with an Italian lifestyle. In this paper, market value for wine search attributes is measured through the estimation of a hedonic price model using online data from a Wine Searcher website and the information contained in the labels of wines marketed in Russia. Results show a premium price for wines from Piedmont and Tuscany, and in particular for non-native varieties and for Indicazione Geografica Tipica and Protected Geographical Indication wines. Additionally, vintage and higher alcohol content have a significant positive impact on the prices th…

WineVintageEstimationConsumption (economics)media_common.quotation_subject05 social sciencesItalian winereputationHorticulturesearch attribute0502 economics and businessWorld marketSettore AGR/01 - Economia Ed Estimo RuraleEconomicsHedonic modelQuality (business)050202 agricultural economics & policy050207 economicsMarketingMarket valuehedonic model; Italian wine; reputation; search attributes; Food Science; Horticulturemedia_commonReputationFood Science
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Website quality and internal business factors: An empirical investigation in the Italian wine industry

2016

Purpose The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and e-marketing websites. The second is to verify the existence of a relationship between the website quality and business revenue, on one hand, and the characteristics of managers, on the other. Design/methodology/approach A two-step survey was carried out to respond to the aims of the study. First, a sample of wineries was contacted to capture information on both the wineries and managerial characteristics. On the basis of the observed data, a second step of the analysis was performed taking into consideration 84 winer…

business.industryOnline presence managementmedia_common.quotation_subject05 social sciencesContext (language use)Sample (statistics)computer.software_genreMarketing strategyEconometric modelEmpirical research0502 economics and businessMarketing strategy Regression Survey research Website quality Econometric model Internal business factors Italian wine industrySettore AGR/01 - Economia Ed Estimo RuraleRevenue050211 marketingQuality (business)Marketingbusinesscomputer050203 business & managementmedia_common
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